Step 1: Your Business Step 2: Your Strengths Step 3: Your Product Benefits Step 4: Brainstorm Tag Lines Step 5: Use Your Tag Line Step 6: Questions to ask When you Have Chosen Some Suggested Taglines

By on 13-11-2018

STEPS TO WRITING YOUR TAG LINE

 Step 1: Your Business

 Make a list of words relevant to your business to use in your tagline. To find more words quickly, visit other similar financial professional websites.

 Step 2: Your Strengths

 Conduct some research on your rivals by visiting their financial websites. Collate a list of your strengths and unique selling points. Check the financial professional websites to find out the kind of tag lines they use.

 Step 3: Your Product Benefits

 Jot down a list of the benefits of your products and services. Answer the questions, “How does it help customers of your financial firm?” and“Why should I, the financial website visitor, care about your products or services?”

 Step 4: Brainstorm Tag Lines

 Using the lists of words and ideas, make a list of potential tag lines for your financial advisor website. Choose your favorites from this list and experiment with them.

 Step 5: Use Your Tag Line

 The new tag line for your website needs to be used as much as possible on all marketing materials and forms of correspondence. The idea is to make it stick in the minds of customers so that you are top of mind when they are looking for solutions to their problems.

Step 6: Questions to ask When you Have Chosen Some Suggested Taglines

 Does your tag line promise something your finance firm can deliver?

Does your financial planner website tag line use different words from your company name?

Does it create a significant impact in the minds of the financial advisor visitor?

Are people connecting to the financial planner website tag line?

You can ask friends and colleagues for feedback to check this fact.

Is the tag line easy to remember?