All businesses eventually face the need to change directions – and sometimes that means a complete overhaul of their brand. Rebranding your business changes the conversations you have with your consumers by updating things like your name, logo, site design and voice.

By on 13-11-2018

REBRANDING YOUR BUSINESS

All businesses eventually face the need to change directions – and sometimes that means a complete overhaul of their brand. Rebranding your business changes the conversations you have with your consumers by updating things like your name, logo, site design and voice.

 IS THIS THE RIGHT TIME?

 Here are the seven reasons for rebranding your business.

•  IF YOUR BUSINESS MERGES WITH ANOTHER ONE, this is one of the best times to rebrand the new company. Your new rebranding should showcase the best aspects of both companies setting the stage for the future.
• WHEN YOU ACQUIRE A BUSINESS, the process mat be the same as in the case of a merger. However, in this instance, the company doing the acquisition has the power to keep the existing brand or create a new one by combining both companies.
• WHEN YOU HIRE A NEW COMPANY BOSS OR EVEN A NEW MARKETING HEAD, this can result in new branding strategies.
• IF FOR WHATEVER REASON YOUR BRAND IS ASSOCIATED WITH SOMETHING THAT IS NEGATIVELY IMPACTING SALESor other parts of business operations, it is time to rebrand.
• WHEN YOU BELIEVE YOUR LOGO MAY ONLY BE ATTRACTING A CERTAIN KIND OF AUDIENCE or demographic, it might be time to rebrand. By choosing the right color, font and design, you can be more inclusive and attract more people.
• IF YOU HAVE OUTGROWN THE MISSION OF YOUR COMPANY when you first started, it is time to let your customers know how you have grown. Let them know your services, products, customer engagement, availability and more has improved.
• IF YOUR LOGO WAS DESIGNED A LONG TIME AGO, take a look at it with fresh eyes by hiring new designers to see what they can come up with. As a small business, you should do the same to stay relevant

 DOES REBRANDING SOLVE YOUR PROBLEMS?

 REBRANDING IS COSTLY, BOTH IN TIME AND MONEY. You may bring in an agency to help, or commit significant time from your own staff. Either way, it’s not something you take lightly.
But your image change is likely due to issues you’re having, and you hope that rebranding will solve these.

But there are other issues that may be partially resolved by rebranding. These might include:

• NEGATIVE PUBLICITY: a particularly nasty scandal.
• COMPETITORS WITH SIMILAR BRANDING: if you can’t beat them, you may need to change.
• A MERGER: If your business joins forces with another, it may not make sense to continue as is.
• A CHANGE IN STRATEGY: You could be creating new products or aiming for a new market, and your old branding may not suit it.