Here’s a Google learning app that sharpens your SEO, content marketing, social media and PR skills for free.

By on 08-01-2019

With the enormous rise of digital platforms in the last few years, the need to have a presence on the medium is perhaps greater than ever before.

While as individuals we might be doing our fair share of tagging and hash-tagging on social media, as a business owner or a startup founder or even a marketing professional in a company, it is imperative for us to learn the tricks of the trade, that is... know how digital can be used to improve and grow a business.

You might ask yourself a few questions: How to create a web presence? How to grow your business through online channels? How to build a brand on social media? How to measure audience response? How to create a content marketing strategy? And so on…

While large companies go on to hire specialised digital agencies and marketing consultants, small-and-medium businesses, and especially startups, do not have the luxury to spend on them. Hence, Google Primer - a free learning app from Google - that seeks to answer all of the above questions, and more.

HOW MUCH DOES GOOGLE PRIMER COST?

Nothing. The app is totally free.

WHO’S PRIMER FOR?

Anyone looking to learn more about digital marketing and business, from small business owners to job seekers to brand managers.

WHAT TOPICS DO YOU COVER?

We have lessons on social media, online advertising, web analytics, and storytelling, to name just a few.

HOW OFTEN WILL YOU UPDATE THE APP?

We’re always adding new content and improving our product. If you'd like to hear about Primer updates, you can turn on our email notifications.

WHO CREATES THE LESSONS IN PRIMER?

Primer combines Google's knowledge with insights and expertise from leaders in the business and marketing industries, as well as other experts. Then we “Primerize” these insights to deliver them in the most accessible way possible.